Why I Like Apple
I hear people time and time again that are not fans of Apple products. I also hear people that most definitely are. And generally, the people that are not make the claim that those that are are fanboys or hipsters, that they have just drank the Apple Kool-aid and would buy an Apple product even if it
was just a dump that Steve Jobs took into a box and slapped an Apple logo on the side of it. While I'm sure those people do exist, I also think that Apple is a very innovative company, and that there are people that like for and choose their products for good, informed, intelligent reasons. I am one of those people.
Let me start by saying that I am not your typical everyday "user". I have always been fascinated with computers and gadgets since I was a little kid, and have now grown up to be pretty much a complete and total computer geek. I'm not hardcore into theory or hardware or networking or really even software (at least not as much as others I know), but I am a Windows web application developer, and have known my way around a Windows PC pretty well for quite a while now. I also pride myself on being up on what is the latest in the tech world, at least from a general user's experience. So I usually hear about the latest gadget about as soon as it comes out.
My first Apple product was an iPod Mini several years ago. MP3 players were just starting to become popular, and Apple's was the most well-known on the market. So I purchased one. It worked well and served me for several years before I ended up giving it to a friend, still in great shape and working just fine. I can't remember if I had any problems with it, as any iPod issues I've had over the years all kind of run together, and I've always done the same thing with issues that I can't fix - I took it to the Genius Bar at the local Apple Store. And they always did either one of two things, regardless of warranty or what product it was: 1) fix it or 2) replace it. Apple iPods, over the years, really became kind of the defactor standard of what people looked for in an MP3 player, as well as by far the most well-marketed.
Given my good experience with my iPod Mini, I went on to later purchase another iPod, one that also served me well for several years. I still have it, and again, it still works pretty well, although I rarely use it anymore. And I know it hasn't been replaced, because I had it engraved when I bought it and it still has that same engraving on the back. So given my good experiences with Apple iPods, once the second generation iPhone came out and went down a bit in price, I bit the bullet. I had a Windows smartphone before that, and I just new an iPhone had to have a better user experience. I was right. I was blown away by how things just worked on the iPhone. How it was so much more intuitive, so much easier to use. How what had taken me seven steps on my previous smartphone took me one step on the iPhone. Once again, I had a good experience with Apple.
So cut to a few years later. I'm still a Windows developer, always using a Windows PC. And there are definitely complaints I have about Windows PCs and Windows software. I was having to upgrade every few years. It was always a different brand of PC, the brand really didn't seem to matter much. And I would always have some kind of problems with them. Once I had to call Dell to have a Dell technician come to my house to fix my laptop. Once I had to send one in and wait for it to come back. I'm not saying Windows PCs are bad, not by any means. But Ricky (my boyfriend) had started using a Mac for his job and decided to order one of his own. Something about it appealed to me, and I decided to try out the world of Mac computers for myself. So I ordered one. It came in a nice pretty box, easy to set up, and fun to use. Here's the thing... no one can say that Apple doesn't do a killer job with marketing. The aesthetics of their products are just not comparable to any other company on the market. So they're pretty... that's not the only reason to buy or use a product, obviously. So what was my experience with this new Mac that made me really like Apple?
I've had my MacBook Pro for about a year now. And here's my impression of it... I LOVE using it. More so than I have ever liked using a PC (and I'm a programmer, so you know they must have some appeal to me). It is simply put, fun to use. And yes, I have bought more Apple products since then - an iPad and an Apple TV. And when the iPad first came out, I thought it was ridiculous. It seemed to be missing so many components that my netbook had that I didn't see how it could be at all useful. But after getting a Mac, I get it. The iPad is the bridge between your computer and your phone if you are an Apple user. It's your go-everywhere computer. I've always liked the idea of a go-everywhere computer, that's why I bought my netbook. But after having a MacBook and seeing how the iPad was that bridge between that and my iPhone, I thought I might give it a shot. And now I see how it's better than a netbook. Does it do everything a netbook can do? No, not really. But it's what I need when I want something portable I can take anywhere. It does the things I need to do, and it does them way easier than a netbook. I've already blogged about the iPad, so I won't go into detail about that too much - just see my previous post if you want to know more.
Apple really is great at marketing. I mean, not just aesthetics and how pretty their boxes are. They know how to integrate their products so seamlessly that you want to go out and buy different products from them because you can see how well they fit into the Apple products you already own. If you really look at Apple and their plan for the future, you can see that they don't want to just sell phones or laptops or MP3 players. They want to sell consumer technology solutions. A company that tries to sell more of their products instead of just one, and does it effectively? Seems like a pretty successful company if they do it right. I mean, look at Apple. Do they look like they're doing it right? I think so, speaking from a marketing major's standpoint.
I know that Apple is far from the only solution out there, whether it is about what phone to buy, what computer to buy, or whether to even have a tablet or netbook. But their solutions work, and they work well. There are even phones and other products out there that do more than Apple's do. But for me, all my Apple products do what I need them to do, and they do it well, and their customer service and support works well for me. And it always has. So I don't really need to check out an Android phone. My iPhone does exactly what I need, and I know the next one will do even more.
Are there better products out there than Apple products? Well, like I said, I know there are products that "do" more, I'm sure. But for me, Apple works and works well. Their solutions do what I need them to do, and after years of using their products... I find less problems and more reasons to utilize them more. The company has served my technology needs for several years now, and only continues to introduce even better products. What reason would I have to switch?
